Buc-ee’s wins trademark dispute against San Antonio competitor
The main function of trademark is to distinguish where the Goods and Service are made, so Trademark must have distinctiveness and originality. Once some similar trademarks exist in market in a long period, it will result consumers in confusion, and lose trademark’s main principle. To prevent trademarks from decreasing distinctiveness, taking active defensive measure is essential. It not only can protect Trademark owner’s gem of creativeness from damaging, but also can make customers keep these trademarks in mind, not running off.